Friday, May 4, 2007

Shopping For Compliments

If Americans were taught that cooking was an innate ability found in all humans as the essential skill of aquiring sustenance, how would our culinary culture be different?

Would our grocery stores be full of "Easy Mac" and other "just add water and microwave" products? Would our country produce more frozen meals per capita than any other nation? Would Doritos and Gushers infiltrate such a large percentage of elementary school lunch bags?

In my travels through Europe, Asia, and South America, one of my favorite things to do was visit a grocery store. Whether a tiny corner market in Paris, or a mega-grocery in the suburbs of a Colombian city, I always find these trips to be shortcuts in exploring another culture. People let their anti-tourist guard down--they don't even notice you.

And in fact, your usually obvious, bumbling tourist ways are less noticable, because everyone--traveller and local alike--does the same thing in a grocery store. Doing the same thing as the locals do, on their home turf, is a sort of leveling process, and you feel a bit more Colombian, or Parisian, or Roman.

Studying global cuisine is a similar shortcut to explore another culture. Seeing the proliferation of brightly packaged fruit-flavored sodas, candies, cookies, drinks, and other treats, you can immediately grasp the Colombian dependency on sugary fruity flavors, born of their inherent tropical locale. European groceries are typically so tiny, that the amount of room devoted to an item--coffee, pasta, produce--indicates its importance to the culture. In SE Asia, ubiquitous tiny corner "markets" have just a few folding tables--or whatever can be afforded. The are packed with dusty packages of salty processed snacks that may have been delivered more than 5 years ago, but also always have a few exotic fruits no more than a day or two from having been on the tree.

After a few observant visits to international grocery stores, and allowing your observations to inform you of that culture, one cannot help but ask "What do American grocery stores say about us?"

1 comment:

Word Warrior said...

Nice article! It is funny how grocery stores can represent certain cultures ~